Head Strength, performance and nutrition coach for Thrive Performance and Fitness Center, Josh Ford, has seen both sides of the health pendulum. As a youth, he was very active in multiple sports and physical activities. As it happens in life sometimes, shifting into adulthood came with life responsibilities that took Josh away from a focus on health. At the age of 25, he found himself over weight and dealing with health issues. Knowing that something had to change, he decided it was time to learn more about nutrition, performance and fitness and get back to being a healthier human being.

Fast forward to the present day and Josh now has over 15 years of coaching experience, over 10 years of nutrition coaching experience and has continually educated himself on improving his understanding of the body in regards to sports performance and general fitness.

Josh has multiple certifications in nutrition, performance and fitness while also working with elite mentors to keep his education always improving.

He is also a 2nd degree Black Belt in Brazilian jiu jitsu, former professional MMA athlete and has coached elite level MMA and Brazilian jiu jitsu athletes on not only their technical training, but their Strength, performance and nutrition. Having worked with some athletes at the world championship level, his focus has been on improving their ability to manage their training loads, decrease chance of injury and improve nutrition to better recover and perform at a higher level.

Whether working with athletes or the general population, Josh’s approach is to improve each clients ability to perform in their daily lives as well as improve overall health and wellness for a better quality of life.

Aside from the physical training, Josh also does some life coaching and from his years as a martial artist, he approaches his athletes and clients with the philosophy of balance between mind, body and spirit.